Friday, September 27, 2013

Khordda Branding

I started going to Sahab in April 2013, Sahab is an industrial zone in Amman. I started giving workshops to women there and after teaching a few workshops, the women picked up the skills i taught them very quickly and we got our first order within one month of work.

the women fusing plastic bags

Rand wearing one of the lamp shades on her head

Khittam sewing bags

fused plastic bags

When i started upcycling five years ago i immediately wanted to start a blog and create a brand, my twin sister suggested the name khordda "خردة" which means trash or unwanted and scattered objects.. at that time i felt that it's too strong of a word for a brand that sells artistic items but as i started going to Sahab and i started reading the word Khordda everywhere i go and because of all the scrap yards that actually sell Khordda, i felt that it fits the brand perfectly and as much as i love the name of my blog i feel that the brand should be less about me and my experiences and more about creating a community of people who love to create.

Maybe the word khordda is too strong of a word for people to accept but maybe the idea of what waste or Khordda is needs to change especially in our culture that demeans the garbage man for example, maybe it's time to be conscious that meaningless objects, small efforts of creating things are not that meaningless or small after all.

Khordda team
some of our products:

leather rings

tin can lanterns

website coming soon..

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